Go to the Settings pull-down list on your Google account page, or wherever you bring your Google account onto your first page. It's usually, if not always, on the top right of your screen. (There, we have finally revealed Prospero's photo identity.)
Click on Account Settings.
Scroll down to Services and make your choice. You get the chance to read about what you have chosen to do before anything happens; in other words, don't worry about clicking and never being able to change it.
If you're not bothered about your privacy and how they can pinpoint you for targetting advertising, turn out the lights and go to bed.
We know this sounds as though we don't care, but we do. However, as one of the articles above pointed out: it's inevitable, so live with it.
Or, as a comment on another article said, '>Don't use Google Chrome, use FireFox. >DO NOT use the Google search engine, use DuckDuckGo >NEVER EVER use Gmail. Google scans all your emails to provide consumer infomation, so they can sell you stuff. Use a more secure email provider. (Editor: No alternative suggestion given.) >Install Ghostery for Firefox >Install HTTPS everywhere (Hey, big guy, wossat?) >Don't allow tracking cookies. Do this, and you're on your way to independence and privacy.'
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