Wednesday, 24 November 2010

Take a pill against someone else's pain

SPAIN Médicos Sin Fronteras, the international aid organization, has had a brilliant fund raising idea. They have sent every farmacia in the country packets of pills (only chewing gum, really) to be sold at only €1. The website says, among other things, "In the First World, if something hurts, we take a pill. But ... what happens to the other world's pain, to the pain of those who don't have a pill? Isn't it great that we, who have pills for almost everything, can take one to alleviate someone else's pain?" These marvels of science (and marketing) are available exclusively at a farmacia near you (we have confirmed with the Regueiras that they have received them).

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